Visual Design, Branding, Information Architecture
Marketing, Sales Engineering
Leveraging the company's new brand guidelines for enhanced brand awareness, VividCloud sought my expertise to develop collateral for distribution at trade shows. The objective was to: establish a reusable template format adaptable to the diverse technologies supported by VividCloud. Collaborating closely with the VividCloud engineering and marketing teams, I ensured that the designs not only adhered to the brand's identity but also effectively communicated the breadth of their technological offerings. By integrating the brand's distinctive visual elements and messaging into the collateral, we created materials that not only captivated the audience at trade shows but also left a lasting impression, reinforcing VividCloud's position as a leader in their industry.