UI/UX Design, Information Architecture
AP Intego, a leading provider of business insurance offering both traditional and specialty lines, faced a challenge with their insurance quoting app, which exhibited a low completion rate among users. My assigned task was to investigate and comprehend the underlying reasons for this issue.
Slider selection is not intuitive; users performed a click, not a slide gesture.
Data entry is not intuitive. Instructions in field disappear after user enters a value.
The number incrementer is not mobile-friendly for touch
Breadcrumbs are not interactive. User has no way to navigate back and forth through the work-flow.
I crafted an interactive prototype to showcase an enhanced solution to both the development and business teams. This dynamic representation enabled stakeholders to actively interact with the proposed solution, providing not only a conceptual overview but also a tangible sense of the user experience. The primary objective was to cultivate a clearer understanding and elicit valuable feedback from all parties involved.VIEW PROTOTYPE