Touch Screen & ATM Style Gas Pump

by Elm Square Technologies

BP/Amaco partnered with Elm Square Technologies on a pilot program to improve the user experience while pumping gas using touch screen or ATM style pumps. The project manager and I consulted with several 3rd party user research companies, and we conducted our own usability tests at BP/Amaco's testing lab. One significant result of the usability testing was the awareness that users desired to see coupons and promotional items that could be purchased or given away.


  • UX Research
  • Prototyping
  • Information Architecture
  • Front End Development
  • UI/UX Design