Customer Satisfation Slider
Trade Show Marketing Collatoral

Social Media Engagement

VividCloud

SOCIALIZATION

BRANDING

My Role

Reasearch, Information Architecture, Visual Design

Collaboration

Marketing, Sales Engineering

OVERVIEW

VividCloud approached me to craft compelling visual designs and dynamic motion graphics tailored for their social media platforms. The overarching objective is to enhance credibility and prestige, fostering opportunities for engagement and interaction within the professional community. Employing strategic utilization of social outlets, the aim is to disseminate industry knowledge and offer effective problem-solving solutions. The ultimate goal is to cultivate a vibrant community of members who share a keen interest in VividCloud's business, events, and career opportunities.

CHALLENGES

Increase Engagement with Eye-Catching Images. Enhancing Brand Identity through Visuals. Pique target audience interest and encourage them to like, comment, and share the content. Visual style should be consistent across all content, from images to videos and social media posts. Create content that can be re-purposed into new visual content

APPROACH

Focus on LinkedIn to socialize upcoming industry trade show participation. Research LinkedIn visual content best practices and opportunities. Follow recently created brand guidelines. Update company page.

  1. Provide options for team to review
  2. Create reusable template files
  3. Include (CTA's) within content
  4. Engage user at a relational level
  5. Post events as content
  6. Video backdrop for trade show booth

RESEARCH

Best practices https://business.linkedin.com/marketing-solutions/success/ads-guide/single-image-ads https://business.linkedin.com/marketing-solutions/success/ads-guide https://www.linkedin.com/pulse/why-you-should-using-video-content-linkedin-prominenceglobal/

https://www.linkedin.com/pulse/should-i-run-linkedin-video-ads-3-reasons-why-you-consider-aj-wilcox/ 

AWS DESIGN ITERATIONS

FINAL DESIGN

As I explored the potential benefits of a design system for the team, I meticulously evaluated our existing work-flows. This examination revealed several redundancies stemming from the absence of a unified system. It became evident that the solution needed to be accessible via an on-line or cloud repository.

ITC DESIGN ITERATIONS

FINAL DESIGN

As I explored the potential benefits of a design system for the team, I meticulously evaluated our existing work-flows. This examination revealed several redundancies stemming from the absence of a unified system. It became evident that the solution needed to be accessible via an on-line or cloud repository.

RE-USABLE TEMPLATES

Started with After Effects transitioned to Express. The streamlined work-flow and easy-to-navigate features make it an ideal choice for a more straightforward video editing experience, particularly when dealing with basic projects and the need for quick turnarounds.

BOOTH DISPLAY DEMO LOOP